In today’s hyper-competitive market, you need to be always on the lookout for smart ways of integrating your marketing with tools that can maximize your efforts. Gone are the days when you could buy space ad in the local paper and hope people would pour in your store. This strategy worked for decades, before the digital revolution stepped in. Traditional marketing tools may still work to a certain extent, but they are out of reach for most companies due to their hefty costs; only large companies with big budgets can afford to air TV commercials or place ads on newspapers and magazines. Fortunately, the market is awash with innovative tools designed to help you make the most out of your marketing efforts.
The proliferation of social media platforms over the past few years has leveled the playing field; now everyone can compete in the social media arena. Make no mistake, though. Social media is just like any other piece of technology: it can bring huge benefits only if implemented and used the right way. There’s no one-size-fits-all solution for social media success; you have to tinker with various strategies, see what’s works and what doesn’t. Social media, albeit powerful and easy to utilize, won’t give the best results if it not integrated with other tools. Not one company relies solely on social media channels when it comes to capitalizing on their marketing efforts. Customer success is a long and arduous journey. It’s a marathon, not a sprint.
In a world where attention span has dropped lower than that of a goldfish, you not only have to produce brilliant, fresh and relevant content, but you also need to be consistent in your overall marketing efforts. Listen to what your audience have to say, try to connect with them on a deep emotional level. Remember, people trust brands because they feel an emotional connection to them. It’s up to you to build and maintain a close relationship with your customers. Producing high-quality content is a must. You have to make it personal, though. Before you publish and share your content, ask yourself this question: “In what ways does this content help improve the lives of our target audience?”. If you find your how and why behind what you’re doing , you’re on the right path to customer success.
Social media is, by and large, one of the most widely used forms of marketing. It can be a very powerful tool if used in the right way, but it can also turn into liability if implemented and used the wrong way. Moderation is key. You might be wondering: “In a world where virtually all companies have social media accounts, how do I gain an edge over the competition?” Before you devise your social media marketing strategy, you need to have a clear idea of where your company is headed. Furthermore, you should get to know your customers. Who is your target audience? What do they need from you? How can you help them improve their lives? Clarity is power. Getting to know your audience is crucial. The more you know them, the better decisions you can take.
In a highly-competitive market, social media alone won’t bring you the best possible results. Sure, it is a tremendously powerful tool to boost your marketing efforts, but it is far from being a silver bullet. Personalized and relevant content, on the other hand, can yield great results. Email marketing is another tool which can be used to increase conversions, build customer loyalty and deliver an amazing customer experience. What if you could combine email marketing with social media? Once you learn how to combine the two, your marketing campaigns will yield better results. But how do you do that? Let’s us walk you through an example.
Let’s say you have a large follower base on Instagram and Twitter, and a lot of fans on Facebook. You keep producing relevant and high-quality content across all your social media accounts, but something is missing. One thing you can do to increase engagement is to start inviting your followers to join your list of email subscribers. In addition to producing fresh and relevant content, you can use incentives in order to increase the number of email subscribers. Remember, email marketing is permission based. Once you get your social media followers to join your list of email subscribers, you can use marketing automation tools to nurture them. A Customer Relationship Management(CRM) system would help you turn your followers into loyal customers. In Flexie CRM, integrating email marketing with social media advertisement is a quick and smooth process. Thanks to workflow automation, your marketing campaigns will be more effective. Moreover, you can create custom reports about the performance of your email marketing and social media marketing campaigns.
Keep producing fresh and personalized content. Implemented and used the right way, email marketing and social media advertisement can and will increase engagement, increase sales, build genuine relationships with your audience and deliver an excellent customer service.