Almost everyone can generate leads. Companies do this all the time with varying degrees of success. The question is: do they generate quality leads? Most importantly, do they turn leads into lifelong customers and brand advocates? After all, what’s the point in generating thousands upon thousands of leads if none of them are converted into satisfied, lifelong customers? Generating leads is just the beginning of a long journey, the journey towards customer success.
Generally speaking, companies generate leads in a myriad of ways from cold calling to emails and web forms. Granted, there also companies who do extensive research on how can they generate quality leads, how can they turn one-time customers into brand advocates and so on. Having a clear strategy is a must, and so is knowing your target audience. After all, you can’t devise a winning strategy if you don’t know who your potential customers are. Clarity is key. The more you know about your target audience, the better the quality of the leads you generate and enter into your sales funnel. Just like everything else in life, is quality over quantity.
You might have a lot of tools to generate leads, but you can be successful only if you use them in the right way, if you integrate them. How do you do that? And most importantly, how can you turn your company into a lead generating machine? Well, you’ve come to the right place. Before you even start gathering leads, you need to ask yourself a couple of questions: do our targeted audience experience pain? If yes, how can our product cure and eventually heal this pain? Is the targeted audience a good fit for us? Do they (leads) have the budget to pay for our products? Do they have enough resources to implement our product? Identify the pain that leads have and then ask yourself whether they’re a good fit for your company.
You’ve done all the work. Your marketing campaigns are finally yielding good results. Leads express their interest for your product through various channels such as phone calls, email, web forms, social media and other ways. Collecting relevant, real time data may be a challenge, especially when you don’t have a systems that handles all leads in the best of ways. It’s just not the gathering part that you need to optimize; you also need to follow them up, nurture them throughout the whole process until they become lifelong customers. Yet, you don’t want to waste time doing all this work. You need to automate tasks and processes that would otherwise take a lot of time and resources. That’s where Flexie CRM comes into play.
Because Flexie CRM is highly flexible, you can use it for virtually any business scenario. One of the best ways of collecting quality leads with Flexie CRM is through forms. Forms are not something standard in a CRM, but things have changed over the years. Since you have to deal with multiple multiple channels of data you collect on a daily basis, having a system that handles all this is crucial. In a way, a form act as a channel of capturing or updating data. Think of it like a bridge between the outside world and your CRM. By using forms, you can easily capture leads and have them injected directly into the CRM. Once they are captured, they are automatically assigned to sales reps within your company, so that nothing falls through the cracks. In Flexie CRM, you can easily work with forms. This is just one of the ways of turning your CRM into a lead generating machine.
Generating quality leads is just the first step; the next is nurturing them until they become your customers. And even if they do become your customers, the nurturing process should not stop. In Flexie CRM, you can easily build workflows to nurture leads that have been captured through forms. For example, you can build a workflow which will add points to leads, send follow-up emails, tasks and execute many other actions. This way you can easily process form entries into actions chain. Flexie CRM can handle every business scenario, helping you to not only generate quality leads, but also nurture them throughout the whole process.
Using Flexie CRM as a lead generating machine is a great start. You need not stop here, though. The final aim is to turn leads into lifelong customers, and you don’t do that by simply storing lead information into a database. You can achieve that by constant nurturing, by reducing the time it takes to gather leads. The more time you free up, the more you can actually engage with leads. The more you engage with leads, the greater your chances of turning them into lifelong customers and, perhaps, into brand advocates.